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~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Marktsegmentierung"
~subject:"Schweiz"
~type_genre:"Aufsatz in Zeitschrift"
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Marktsegmentierung
Schweiz
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6
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Market segmentation
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segmentation
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Laesser, Christian
2
Beritelli, Pietro
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Bieger, Thomas
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Prebensen, Nina K.
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Journal of vacation marketing : an international journal
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
4
Tourism management : research, policies, practice
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of customer behaviour
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of market research
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International journal of physical distribution & logistics management : IJPD & LM
2
International journal of retail & distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing for higher education
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The journal of consumer marketing
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Tourism management perspectives : TMP
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Agricultural finance review
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Asia Pacific journal of marketing and logistics
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Benchmarking : an international journal ; BIJ
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Electronic commerce research
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Enlightening tourism : ET ; a pathmaking journal
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European Sport management quarterly : ESMQ
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European research studies
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Folia oeconomica Stetinensia : FOS
1
Information systems and e-business management : ISeB
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Information technology & tourism
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
3
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
4
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
5
Segmentation of the senior travel market by the means of travel motivations
Boksberger, Philipp E.
;
Laesser, Christian
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
4
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003905410
Saved in:
6
Solo travel : explorative insights from a mature market (Switzerland)
Laesser, Christian
;
Beritelli, Pietro
;
Bieger, Thomas
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003874728
Saved in:
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