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~isPartOf:"Journal of world business : JWB"
~person:"Melewar, T. C."
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Global business management for sustainability and competitiveness : the role of corporate
branding
, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
2
Introduction: Global business management for sustainability and competitiveness : the role of corporate
branding
, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
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