Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Alternative title: | Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation |
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Year of publication: |
2013
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Authors: | Melewar, T. C. ; Gupta, Suraksha ; Czinkota, Michael R. |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 48.2013, 3, p. 285-286
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Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Internationaler Wettbewerb | International competition |
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