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~isPartOf:"Key debates and contemporary issues in nonprofit marketing"
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Key debates and contemporary issues in nonprofit marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of Consumer Research
8
Journal of retailing
7
Journal of marketing research : JMR
5
Journal of marketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of Business Research
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Journal of Product & Brand Management
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Journal of advertising research
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Marketing Science
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The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.
;
Drumwright, Minette E.
;
Braig, …
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2008
Persistent link: https://www.econbiz.de/10003717734
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