The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Donald R. Lichtenstein, Minette E. Drumwright and Bridgette M. Braig
| Year of publication: |
2008
|
|---|---|
| Authors: | Lichtenstein, Donald R. ; Drumwright, Minette E. ; Braig, Bridgette M. |
| Published in: |
Key debates and contemporary issues in nonprofit marketing. - Los Angeles [u.a.] : Sage. - 2008, p. 32-59
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Verhalten in Organisationen | Organizational behaviour | Konsumentenverhalten | Consumer behaviour | Fundraising | Intergenerationale Übertragung | Intergenerational transfer | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717734