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~isPartOf:"Kohlhammer Edition Marketing"
~language:"deu"
~person:"Becker, Christian"
~type_genre:"Lehrbuch"
~type_genre:"Textbook"
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Internationales Marketing-Management : ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
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