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~isPartOf:"Kohlhammer Edition Marketing"
~person:"Becker, Christian"
~type_genre:"Textbook"
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Internationales Marketing-Management : ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
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2010
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4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
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