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~isPartOf:"Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute"
~subject:"Internet marketing"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Reprint"
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
The economics of forest disturbances : wildfires, storms, and invasive species
9
Trademark litigation : pragmatic tactics and techniques of winning
3
Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
2
Leveraging computer-mediated marketing environments
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Scanner data and price indexes
2
Trademarks, brands, and competitiveness
2
Advances in electronic marketing
1
Applications of location analysis
1
Brand management ; Vol. 4
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer psychology in a social media world
1
Contemporary consumer culture theory
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Design thinking : integrating innovation, customer experience and brand value
1
Digitalization in business : on the road to a sustainable world
1
Disrupt together : how teams consistently innovate
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
1
Handbook of partial least squares : concepts, methods and applications
1
Handbook of research in international marketing
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of research on customer engagement
1
Handbook of research on digital transformation management and tools
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing in the fast changing world
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
1
Memorable customer experiences : a research anthology
1
Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
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Towards an integrated approach to corporate branding : findings from an empirical study
Einwiller, Sabine
;
Will, Markus
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 231-247)
.
2008
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