Towards an integrated approach to corporate branding : findings from an empirical study
Year of publication: |
2008
|
---|---|
Authors: | Einwiller, Sabine ; Will, Markus |
Published in: |
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute. - Wiesbaden : Gabler, ISBN 978-3-8349-0913-8. - 2008, p. 231-247
|
Subject: | Markenartikel | Brand | USA | United States | Markenführung | Brand management |
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