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~isPartOf:"Kommunikationswissenschaft"
~subject:"Germany"
~subject:"Online-Marketing"
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Online-Marketing
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Fanderl, Harald Sebastian
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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International journal of sports marketing & sponsorship
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Academia : revista Latinoamericana de administración
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Breaking new ground in theory and practice
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Fontys Venlo - publication of applied sciences
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Hübnerś blaues Who is who
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Prominente in der Werbung : empirische Untersuchungen zur Messung, Rezeption und Wirkung auf Basis der Markenpersönlichkeit
Fanderl, Harald Sebastian
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2005
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1. Aufl.
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