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Search: subject_exact:"Sponsorship"
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Sponsoring
5
Sponsorship
5
Deutschland
4
Germany
4
Advertising effects
2
Football
2
Fußball
2
Fußballverein
2
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German
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Bagusat, Ariane
1
Castan, Björn
1
Heine, Christoph
1
Hermanns, Arnold
1
Wehrheim, Michael
1
Witt, Martin
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KulturKommerz
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
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ECONIS (ZBW)
5
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1
Erfolgskontrolle von Events und Sponsoring : Instrumente für die Evaluation ihrer Werbewirkung
Castan, Björn
-
2011
Persistent link: https://www.econbiz.de/10008798756
Saved in:
2
Gesellschaftliches Engagement im Fußball : wirtschaftliche Chancen und Strategien für Vereine
Heine, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003806647
Saved in:
3
Management-Handbuch Bildungssponsoring : Grundlagen, Ansätze und Fallbeispiele für Sponsoren und Gesponserte
Bagusat, Ariane
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003333129
Saved in:
4
Marketing der Fußballunternehmen : Sportmanagement und professionelle Vermarktung
Wehrheim, Michael
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10002956547
Saved in:
5
Kunstsponsoring : Gestaltungsdimensionen, Wirkungsweise und Wirkungsmessungen
Witt, Martin
-
2000
Persistent link: https://www.econbiz.de/10001480809
Saved in:
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