Erfolgskontrolle von Events und Sponsoring : Instrumente für die Evaluation ihrer Werbewirkung
von Björn Castan
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Castan, Björn |
| Publisher: |
Berlin : Schmidt |
| Subject: | Werbewirkung | Advertising effects | Event-Marketing | Event marketing | Sponsoring | Sponsorship | Evaluation | Kennzahlensystem |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 130 S. graph. Darst. 210 mm x 144 mm |
|---|---|
| Series: | KulturKommerz. - Berlin : Erich Schmidt, ISSN 0944-4351, ZDB-ID 1333053-6. - Vol. 21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverz. S. [129] - 130 |
| ISBN: | 3-503-12994-4 ; 978-3-503-12994-2 ; 978-3-503-12995-9 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798756