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~isPartOf:"La pensée économique allemande"
~isPartOf:"The history of marketing science"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Ökonomische Ideengeschichte"
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History of economic thought
29
Ökonomische Ideengeschichte
29
Marketing theory
17
Marketingtheorie
17
Deutschland (bis 1945)
10
Germany (until 1945)
10
Economics
7
Wirtschaftswissenschaft
7
1950-
2
Friedrich List
2
Georg Wilhelm Friedrich Hegel
2
Theory of value
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Advertising effects
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Albert Schäffle
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Arbeitsproduktivität
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Beziehungsmarketing
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Brand
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Brand equity
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Brand management
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Business cycle theory
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Consumer behaviour
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Emil Lederer
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Germany
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Hermann Heinrich Gossen
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Ideologie
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Ideology
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Innovation diffusion
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Innovationsdiffusion
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Internet marketing
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Alcouffe, Alain
2
Neslin, Scott A.
2
Winer, Russell S.
2
Ailawadi, Kusum L.
1
Baslé, Maurice
1
Bond, Niall
1
Campagnolo, Gilles
1
Commun, Patricia
1
Coustillac, Mechthild
1
De Meulemeester, Jean-Luc
1
Defraigne, Jean-Christophe
1
Diebolt, Claude
1
Ege, Ragip
1
Erdem, Tulin
1
Fader, Peter
1
Golder, Peter N.
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Hardie, Bruce G. S.
1
Lee, Eunkyu
1
Lehmann, Donald R.
1
Lilien, Gary L.
1
Mantrala, Murali K.
1
Meyer, Daniel
1
Moe, Wendy W.
1
Muller, Eitan
1
Quaas, Friedrun
1
Quaas, Georg
1
Rao, Vithala R.
1
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1
Schmidt, Karl-Heinz
1
Schweidel, David A.
1
Sen, Subrata K.
1
Shugan, Steven M.
1
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1
Swait, Joffre
1
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1
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La pensée économique allemande
The history of marketing science
Routledge studies in the history of economics
58
Research in the history of economic thought and methodology
46
The Oxford handbook of sociology and organization studies : classical foundations
35
The Oxford handbook of management theorists
33
The future of the history of economics
26
History of political economy
24
A source book on early monetary thought : writings on money before Adam Smith
23
Pensiero critico ed economia politica nel XIX secolo: da Saint-Simon a Proudhon
23
The Oxford handbook of Adam Smith
23
Studien zur Entwicklung der ökonomischen Theorie
22
The Elgar companion to recent economic methodology
21
Schriften des Vereins für Socialpolitik : SVS
20
A research annual
18
Les traditions économiques françaises 1848 - 1939
18
The Oxford handbook of historical political economy
18
Money, finance and crises in economic history : the long-term impact of economic ideas ; essays in honour of Maria Cristina Marcuzzo
17
Austrian economics in transition : from Carl Menger to Friedrich Hayek
16
The visionary realism of German economics : from the Thirty Years' War to the Cold War
16
Economies et sociétés : cahiers de l'ISMEA
15
Rediscovering Schumpeter : creative destruction evolving into "Mode 3"
15
An Elgar reference collection
14
Economists' lives : biography and autobiography in the history of economics
14
History of economic ideas : HEI
14
Konzepte der Gesellschaftstheorie
14
Neoliberalism : national and regional experiments with global ideas
14
The dissemination of economic ideas
14
A history of Irish economic thought
13
A modern guide to Keynesian macroeconomics and economic policies
13
Economic development and social change : historical roots and modern perspectives
13
Keynes and modern economics
13
New perspectives on political economy and its history
13
Rosa Luxemburg and the critique of political economy
13
Routledge frontiers of political economy
13
The economic mind in America : essays in the history of American economics
13
The political economy of development economics : a historical perspective
13
Competing economic theories : essays in memory of Giovanni Caravale
12
Elgar companion to Hayekian economics
12
From interwar pluralism to postwar neoclassicism
12
History of marketing thought ; Volume 1
12
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ECONIS (ZBW)
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Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
Saved in:
2
Sales force productivity models
Mantrala, Murali K.
- In:
The history of marketing science
,
(pp. 427-462)
.
2014
Persistent link: https://www.econbiz.de/10010415799
Saved in:
3
Pricing
Winer, Russell S.
- In:
The history of marketing science
,
(pp. 397-426)
.
2014
Persistent link: https://www.econbiz.de/10010415800
Saved in:
4
Organizational buying behavior
Lilien, Gary L.
- In:
The history of marketing science
,
(pp. 371-395)
.
2014
Persistent link: https://www.econbiz.de/10010415801
Saved in:
5
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
6
Digital and internet marketing
Moe, Wendy W.
;
Schweidel, David A.
- In:
The history of marketing science
,
(pp. 319-340)
.
2014
Persistent link: https://www.econbiz.de/10010415805
Saved in:
7
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
Saved in:
8
Distribution channels
Staelin, Richard
;
Lee, Eunkyu
- In:
The history of marketing science
,
(pp. 261-287)
.
2014
Persistent link: https://www.econbiz.de/10010415810
Saved in:
9
Branding and brand equity models
Erdem, Tulin
;
Swait, Joffre
- In:
The history of marketing science
,
(pp. 237-260)
.
2014
Persistent link: https://www.econbiz.de/10010415812
Saved in:
10
Advertising effectiveness
Tellis, Gerard J.
- In:
The history of marketing science
,
(pp. 209-235)
.
2014
Persistent link: https://www.econbiz.de/10010415814
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