Branding and brand equity models
Year of publication: |
2014
|
---|---|
Authors: | Erdem, Tulin ; Swait, Joffre |
Published in: |
The history of marketing science. - Hanover, MA : now, ISBN 978-981-4596-47-3. - 2014, p. 237-260
|
Subject: | Markenwert | Brand equity | Markenführung | Brand management | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought |
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