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~isPartOf:"Legends in marketing"
~isPartOf:"Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel"
~person:"Schnoor, Anje"
~person:"Steckel, Joel H."
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Legends in marketing
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
Journal of business economics : JBE
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Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
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2017
Persistent link: https://www.econbiz.de/10011634286
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Einflußfaktoren auf die Glaubwürdigkeit kundenorientierter Produkt-Vorankündigungen : ein signaltheoretischer Ansatz
Ernst, Holger
;
Schnoor, Anje
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1999
Persistent link: https://www.econbiz.de/10011756087
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