Conjoint analysis: advanced methods
volume editors: Abba M. Krieger, Eric T. Bradlow ; contributors: Robert J. Meyer, Vithala R. Rao, Joel H. Steckel, Olivier Toubia
| Year of publication: |
2017
|
|---|---|
| Authors: | Green, Paul E. ; Meyer, Robert J. ; Rao, Vithala R. ; Steckel, Joel H. ; Toubia, Olivier |
| Other Persons: | Krieger, Abba M. (ed.) ; Bradlow, Eric T. (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: |
Legends in marketing: Paul E. Green ; volume 4
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Paul E. Green | Marketingtheorie | Marketing theory | Conjoint-Analyse | Conjoint analysis |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxiii, 259 Seiten Illustrationen |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors ; Festschrift |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011634286