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~isPartOf:"Legends in marketing"
~language:"ell"
~language:"eng"
~subject:"Gerald Zaltman"
~subject:"Product management"
~type:"book"
~type_genre:"Glossar enthalten"
~type_genre:"Sammlung"
~type_genre:"Statistics"
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Gerald Zaltman
Product management
Marketing theory
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Marketingmanagement
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Paul E. Green
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Glossar enthalten
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Collection of articles of several authors
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Sammelwerk
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Modern Greek (1453-)
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Sheth, Jagdish N.
7
Zaltman, Gerald
5
Wind, Yoram
2
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Coulter, Robin A.
1
Deshpandé, Rohit
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Hirschman, Elizabeth Caldwell
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Jaworski, Bernard J.
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Johnston, Wesley J.
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Kohli, Ajay Kumar
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Kotler, Philip
1
LaTour, Kathryn A.
1
Lin, Nan
1
Maclnnis, Deborah J.
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Mahajan, Vijay
1
Moorman, Christine
1
Olson, Jerry C.
1
Pinson, Christian
1
Rao, Vithala R.
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Smith, Daniel C.
1
Venkatesh, Alladi
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Vertinsky, Ilan B.
1
Wallendorf, Melanie
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Legends in marketing
Acta Universitatis Oeconomicae Helsingiensis / A
1
ECON PhD dissertations
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PhD / Aarhus School of Business
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PhD thesis / School of Economics and Management, University of Aarhus
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ECONIS (ZBW)
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
3
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
6
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
7
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
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