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~isPartOf:"Legends in marketing"
~language:"eng"
~language:"hun"
~subject:"EU-Mitgliedschaft"
~subject:"EU-Staaten"
~subject:"Euro"
~subject:"Forecasting model"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
~subject:"Share price"
~subject:"United Kingdom"
~subject:"Wechselkurs"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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EU-Mitgliedschaft
EU-Staaten
Euro
Forecasting model
Konsumentenverhalten
Marketing
Share price
United Kingdom
Wechselkurs
Marketing theory
18
Marketingtheorie
18
Consumer behaviour
9
Marketing management
9
Marketingmanagement
9
Paul E. Green
7
Economic history
6
Scientific method
6
Wirtschaftsgeschichte
6
Wissenschaftliche Methode
6
Gerald Zaltman
5
Scientists
5
Theorie
5
Theory
5
Wissenschaftler
5
Conjoint analysis
4
Conjoint-Analyse
4
Market segmentation
4
Marktsegmentierung
4
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Market research
3
Marktforschung
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Fertigungsprogramm
2
Master production schedule
2
Multivariate Analyse
2
Multivariate analysis
2
Preis
2
Price
2
Product management
2
Produktmanagement
2
USA
2
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Book / Working Paper
17
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Article in journal
Article
Collection of articles written by one author
Konferenzbeitrag
Konferenzschrift
Textbook
Collection of articles of several authors
25
Sammelwerk
25
Sammlung
17
Reprint
8
Aufsatzsammlung
1
Festschrift
1
Mehrbändiges Werk
1
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1
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English
Hungarian
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Sheth, Jagdish N.
17
Zaltman, Gerald
6
Krishnan, Balaji C.
5
Wind, Yoram
4
Monroe, Kent B.
2
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Coulter, Robin A.
1
Day, George S.
1
Deshpandé, Rohit
1
Hirschman, Elizabeth Caldwell
1
Jain, Arun K.
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Kahn, Barbara E.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Kukar-Kinney, Monika
1
LaTour, Kathryn A.
1
Lin, Nan
1
Lutz, Richard J.
1
Maclnnis, Deborah J.
1
Moorman, Christine
1
Ofir, Chezy
1
Olson, Jerry C.
1
Park, C. Whan
1
Pinson, Christian
1
Sisodia, Rajendra
1
Smith, Daniel C.
1
Venkatesh, Alladi
1
Vertinsky, Ilan B.
1
Wallendorf, Melanie
1
Wathieu, Luc
1
Yadav, Manjit S.
1
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Legends in marketing
Journal of business research : JBR
2,336
Journal of retailing and consumer services
1,967
Applied economics
1,874
International journal of forecasting
1,652
Intereconomics : review of European economic policy
1,551
Finance research letters
1,234
Applied economics letters
1,180
Journal of banking & finance
1,150
Economic modelling
1,072
Energy economics
1,057
Journal of common market studies : JCMS
1,048
Economics letters
1,030
Journal of international money and finance
981
International review of financial analysis
944
Journal of forecasting
933
Technological forecasting & social change : an international journal
813
International review of economics & finance : IREF
796
International journal of consumer studies
792
International journal of hospitality management
783
Applied financial economics
708
The economic journal : the journal of the Royal Economic Society
680
Management science : journal of the Institute for Operations Research and the Management Sciences
679
Psychology & marketing
670
Journal of financial economics
639
Journal of international financial markets, institutions & money
623
The journal of finance : the journal of the American Finance Association
611
European economic review : EER
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
The North American journal of economics and finance : a journal of financial economics studies
567
Pacific-Basin finance journal
561
Journal of empirical finance
516
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
513
Regional studies
513
Research in international business and finance
505
The review of financial studies
503
The European journal of finance
500
European journal of marketing : EJM
496
European journal of operational research : EJOR
489
European research studies
465
Journal of risk and financial management : JRFM
452
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ECONIS (ZBW)
17
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
8
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
9
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
10
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
1
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