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~isPartOf:"Legends in marketing"
~language:"eng"
~language:"hun"
~subject:"EU-Mitgliedschaft"
~subject:"EU-Staaten"
~subject:"Euro"
~subject:"Forecasting model"
~subject:"Konsumentenverhalten"
~subject:"Master production schedule"
~subject:"Share price"
~subject:"USA"
~subject:"United Kingdom"
~subject:"Wechselkurs"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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EU-Mitgliedschaft
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Euro
Forecasting model
Konsumentenverhalten
Master production schedule
Share price
USA
United Kingdom
Wechselkurs
Marketing theory
18
Marketingtheorie
18
Marketing
10
Consumer behaviour
9
Marketing management
9
Marketingmanagement
9
Paul E. Green
7
Economic history
6
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6
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Gerald Zaltman
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2
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2
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13
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Sheth, Jagdish N.
14
Wind, Yoram
5
Krishnan, Balaji C.
4
Monroe, Kent B.
2
Zaltman, Gerald
2
Barabba, Vincent P.
1
Jain, Arun K.
1
Johnston, Wesley J.
1
Kahn, Barbara E.
1
Kotler, Philip
1
Kukar-Kinney, Monika
1
LaTour, Kathryn A.
1
Lutz, Richard J.
1
Mahajan, Vijay
1
Ofir, Chezy
1
Park, C. Whan
1
Reibstein, David J.
1
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1
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Legends in marketing
Applied economics
2,864
Journal of business research : JBR
2,472
The American economic review
2,264
Journal of retailing and consumer services
1,996
Journal of banking & finance
1,861
Intereconomics : review of European economic policy
1,810
Economics letters
1,725
International journal of forecasting
1,719
The review of financial studies
1,582
Applied economics letters
1,566
The review of economics and statistics
1,551
The journal of finance : the journal of the American Finance Association
1,546
Energy economics
1,437
American journal of agricultural economics
1,428
Finance research letters
1,332
Journal of financial economics
1,294
Economic modelling
1,265
Journal of international money and finance
1,156
International review of financial analysis
1,088
Technological forecasting & social change : an international journal
1,085
Journal of common market studies : JCMS
1,054
The journal of futures markets
1,010
Journal of financial and quantitative analysis : JFQA
993
Economic review
992
European journal of operational research : EJOR
983
Journal of forecasting
963
Applied financial economics
952
Management science : journal of the Institute for Operations Research and the Management Sciences
952
International review of economics & finance : IREF
948
International journal of hospitality management
946
Economic inquiry : journal of the Western Economic Association International
921
The economic journal : the journal of the Royal Economic Society
912
Journal of money, credit and banking : JMCB
911
Southern economic journal
882
National tax journal
876
Monthly labor review : MLR
852
International journal of consumer studies
832
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
817
Journal of business ethics : JOBE
803
Journal of human resources : JHR
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ECONIS (ZBW)
14
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
4
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
5
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
7
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
8
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
9
Processing of price information
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238858
Saved in:
10
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
1
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