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~isPartOf:"Legends in marketing"
~language:"eng"
~language:"rus"
~person:"Arestis, Philip"
~person:"Backhaus, Jürgen G."
~person:"Kirman, Alan P."
~person:"Salvatore, Dominick"
~person:"Sheth, Jagdish N."
~person:"Swedberg, Richard"
~type:"book"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbuch"
~type_genre:"Konferenzschrift"
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Legends in marketing
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
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2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Models, theory, and methods
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238854
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Processing of price information
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238858
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Consumer behavior : conceptual foundations
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003969718
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