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~isPartOf:"Legends in marketing"
~person:"Baumgarth, Carsten"
~person:"Keränen, Joona"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Marketing theory
40
Marketingtheorie
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Marketing management
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Marketingmanagement
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Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Naresh K. Malhotra
8
Paul E. Green
7
Economic history
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International marketing
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Internationales Marketing
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Scientific method
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Consumer behaviour
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Gerald Zaltman
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Multivariate Analyse
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Services marketing
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Business ethics
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Baumgarth, Carsten
Keränen, Joona
Malhotra, Naresh K.
Sheth, Jagdish N.
Grewal, Rajdeep
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Krishnan, Balaji C.
1
Kumar, V.
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Sharma, Arun
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Thomas, Robert J.
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Uslay, Can
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Wind, Yoram
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Legends in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
4
Journal of business-to-business marketing
3
Journal of business research : JBR
2
SpringerLink / Bücher
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European journal of marketing : EJM
1
Innovative Markenführung und -implementierung
1
MIT sloan management review
1
Management decision : MD
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marktorientierte Unternehmensführung
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Psychology & marketing
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business & industrial marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
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2
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
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3
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
4
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
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