Marketing management and policy
volume editor Can Uslay, Ph.D.
| Year of publication: |
2011
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Other Persons: | Uslay, Can (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: | |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Naresh K. Malhotra | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIX, 295 Seiten Illustrationen |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Reprint |
| Language: | English |
| Notes: | Enthält 18 Beiträge |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299919