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~isPartOf:"Legends in marketing"
~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Mattila, Anna S."
~subject:"Relationship marketing"
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Relationship marketing
Marketing theory
10
Marketingtheorie
10
Beziehungsmarketing
7
Marketing management
5
Marketingmanagement
5
Einzelhandel
3
Retail trade
3
B-to-B-Marketing
1
Business-to-business marketing
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Forecasting model
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Prognoseverfahren
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Book / Working Paper
7
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Festschrift
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Collection of articles of several authors
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English
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Homburg, Christian
Kumar, V.
Mattila, Anna S.
Sheth, Jagdish N.
11
Ballantyne, David
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Grönroos, Christian
1
Hunt, Shelby D.
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Levy, Michael
1
Monroe, Kent B.
1
Morgan, Robert M.
1
Parvatiyar, Atul
1
Shah, Denish
1
Srinivasan, Raji
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Venkatesan, Rajkumar
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Legends in marketing
Journal of marketing
16
Journal of the Academy of Marketing Science
14
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
14
International journal of hospitality management
9
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
7
Journal of marketing research : JMR
6
Reihe: Management-Know-how / M : praxisnah und aktuell
6
The journal of services marketing
6
Die Betriebswirtschaft : DBW
5
Journal of international marketing
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Wissenschaft & Praxis
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
Journal of hospitality marketing & management
3
Journal of retailing
3
MSI reports : working paper series
3
Cornell hospitality quarterly : CQ
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbook of research on customer equity in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management for Professionals
2
Marketing - wie Sie Kunden gewinnen und halten
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Services marketing quarterly
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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ECONIS (ZBW)
7
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Customer relationship
management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
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2
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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3
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
4
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
7
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
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