Legends in marketing: V. Kumar
series editor, Jagdish N. Sheth
| Alternative title: | V. Kumar |
|---|---|
| Year of publication: |
2012
|
| Authors: | Kumar, V. |
| Other Persons: | Sheth, Jagdish N. (contributor) |
| Publisher: |
Los Angeles [u.a.] : SAGE Publications |
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Sammelwerk ; Collection of articles of several authors ; Sammlung ; Collection of articles written by one author ; Festschrift |
| Language: | English |
| Notes: | v. 1. Retailing : market and firm levelv. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management. Erschienen: 1 - 10 Nebent.: V. Kumar |
| ISBN: | 978-81-321-0903-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201420