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~isPartOf:"Legends in marketing"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Naresh K. Malhotra
8
Marketing theory
4
Marketingtheorie
4
International marketing
2
Internationales Marketing
2
Market research
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Marketing
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Marktforschung
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Betriebswirtschaftsstudium
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Paul E. Green
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Malhotra, Naresh K.
Pepels, Werner
Sheth, Jagdish N.
9
Krishnan, Balaji C.
3
Wind, Yoram
3
Barabba, Vincent P.
1
Grewal, Rajdeep
1
Jain, Arun K.
1
Johnston, Wesley J.
1
Kumar, V.
1
LaTour, Kathryn A.
1
Sharma, Arun
1
Thomas, Robert J.
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Uslay, Can
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Wallendorf, Melanie
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Legends in marketing
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
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ECONIS (ZBW)
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Marketing
management and policy
Malhotra, Naresh K.
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2011
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