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~isPartOf:"Legends in marketing"
~subject:"EU-Mitgliedschaft"
~subject:"EU-Staaten"
~subject:"Euro"
~subject:"Forecasting model"
~subject:"Konsumentenverhalten"
~subject:"Master production schedule"
~subject:"Share price"
~subject:"United Kingdom"
~subject:"Wechselkurs"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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EU-Mitgliedschaft
EU-Staaten
Euro
Forecasting model
Konsumentenverhalten
Master production schedule
Share price
United Kingdom
Wechselkurs
Marketing theory
18
Marketingtheorie
18
Marketing
10
Consumer behaviour
9
Marketing management
9
Marketingmanagement
9
Paul E. Green
7
Economic history
6
Scientific method
6
Wirtschaftsgeschichte
6
Wissenschaftliche Methode
6
Gerald Zaltman
5
Scientists
5
Theorie
5
Theory
5
Wissenschaftler
5
Conjoint analysis
4
Conjoint-Analyse
4
Market segmentation
4
Marktsegmentierung
4
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Market research
3
Marktforschung
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Fertigungsprogramm
2
Multivariate Analyse
2
Multivariate analysis
2
Preis
2
Price
2
Product management
2
Produktmanagement
2
USA
2
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Book / Working Paper
12
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Article in journal
Article
Collection of articles written by one author
Konferenzbeitrag
Konferenzschrift
Textbook
Sammlung
12
Collection of articles of several authors
11
Sammelwerk
11
Reprint
4
Aufsatzsammlung
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
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English
12
Author
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Sheth, Jagdish N.
12
Wind, Yoram
5
Krishnan, Balaji C.
4
Monroe, Kent B.
2
Barabba, Vincent P.
1
Jain, Arun K.
1
Johnston, Wesley J.
1
Kahn, Barbara E.
1
Kukar-Kinney, Monika
1
LaTour, Kathryn A.
1
Lutz, Richard J.
1
Mahajan, Vijay
1
Ofir, Chezy
1
Park, C. Whan
1
Reibstein, David J.
1
Wallendorf, Melanie
1
Zaltman, Gerald
1
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Published in...
All
Legends in marketing
Journal of business research : JBR
2,209
Journal of retailing and consumer services
1,960
Applied economics
1,869
Kom / Kommission der Europäischen Gemeinschaften
1,715
International journal of forecasting
1,649
Intereconomics : review of European economic policy
1,555
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
1,264
Finance research letters
1,232
Applied economics letters
1,179
Journal of banking & finance
1,150
Economic modelling
1,071
Energy economics
1,057
Journal of common market studies : JCMS
1,048
Economics letters
1,025
Journal of international money and finance
981
International review of financial analysis
944
Journal of forecasting
933
Technological forecasting & social change : an international journal
809
International review of economics & finance : IREF
795
International journal of consumer studies
790
International journal of hospitality management
779
Applied financial economics
708
Management science : journal of the Institute for Operations Research and the Management Sciences
682
The economic journal : the journal of the Royal Economic Society
680
Psychology & marketing
664
Journal of financial economics
638
Journal of international financial markets, institutions & money
623
Wirtschaftsdienst
614
The journal of finance : the journal of the American Finance Association
611
European economic review : EER
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The North American journal of economics and finance : a journal of financial economics studies
567
Pacific-Basin finance journal
561
Journal of empirical finance
516
Regional studies
513
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
512
Research in international business and finance
504
The review of financial studies
502
The European journal of finance
500
European journal of operational research : EJOR
491
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ECONIS (ZBW)
12
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
7
Processing of price information
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238858
Saved in:
8
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
9
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
Saved in:
10
Consumer behavior : empirical research
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969721
Saved in:
1
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