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~isPartOf:"Legends in marketing"
~subject:"Einzelhandel"
~subject:"Market research"
~subject:"Multivariate analysis"
~type_genre:"Festschrift"
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Einzelhandel
Market research
Multivariate analysis
Marketing theory
19
Marketingtheorie
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Beziehungsmarketing
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Paul E. Green
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Relationship marketing
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Marketing management
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Marketingmanagement
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Sheth, Jagdish N.
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Kumar, V.
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Green, Paul E.
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Huber, Joel
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Kopalle, Praveen K.
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Levy, Michael
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Malhotra, Naresh K.
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Legends in marketing
Entrepreneurship, Marketing, Innovation
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Academic Press rapid manuscript reproduction
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Betriebswirtschaftliche Schriften
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Industrial marketing management : the international journal for industrial and high-tech firms
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International series in quantitative marketing : ISQM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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ECONIS (ZBW)
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Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
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2017
Persistent link: https://www.econbiz.de/10011634312
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2
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
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3
Legends in marketing: V. Kumar
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010201420
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4
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
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5
Retailing: store and customer level
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204936
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