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~isPartOf:"Legends in marketing"
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Beziehungsmarketing
11
Relationship marketing
11
Marketing theory
8
Marketingtheorie
8
Einzelhandel
3
Retail trade
3
Marketing management
2
Marketingmanagement
2
B-to-B-Marketing
1
Business-to-business marketing
1
Confidence
1
Inter-firm cooperation
1
Lieferantenmanagement
1
Supplier relationship management
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Unternehmenskooperation
1
Vertrauen
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Book / Working Paper
11
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Festschrift
7
Collection of articles written by one author
3
Sammlung
3
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2
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Mehrbändiges Werk
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English
11
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Sheth, Jagdish N.
11
Kumar, V.
7
Ballantyne, David
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Grönroos, Christian
1
Hunt, Shelby D.
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Levy, Michael
1
Monroe, Kent B.
1
Morgan, Robert M.
1
Parvatiyar, Atul
1
Shah, Denish
1
Srinivasan, Raji
1
Venkatesan, Rajkumar
1
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Legends in marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / BĂĽcher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
The journal of brand management : an international journal
101
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
11
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1
Customer
relationship
management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
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2
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
3
Relationship marketing
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235081
Saved in:
4
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
7
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
8
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
9
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
10
Relationship marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937573
Saved in:
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