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~isPartOf:"Legends in marketing"
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Marketing management
17
Marketingmanagement
17
Marketing theory
10
Marketingtheorie
10
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
International marketing
2
Internationales Marketing
2
Marketing
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Relationship marketing
2
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2
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1
Business-to-business marketing
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Dienstleistungsmarketing
1
Economic history
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1
Gerald Zaltman
1
Innovation diffusion
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Innovationsdiffusion
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International market segmentation
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Internationale Marktsegmentierung
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Jagdish N. Sheth
1
Market research
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Marktforschung
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Marktsegmentierung
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Master production schedule
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Naresh K. Malhotra
1
Prognoseverfahren
1
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1
Services marketing
1
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USA
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9
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English
17
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Sheth, Jagdish N.
17
Kumar, V.
5
Wind, Yoram
4
Grönroos, Christian
2
Krishnan, Balaji C.
2
Uslay, Can
2
Bell, David R.
1
Hunt, Shelby D.
1
Jain, Arun K.
1
Kotler, Philip
1
Leone, Robert P.
1
Maclnnis, Deborah J.
1
Malhotra, Naresh K.
1
Peters, Kay
1
Petersen, J. Andrew
1
Pinson, Christian
1
Reibstein, David J.
1
Schultz, Donald E.
1
Smith, Daniel C.
1
Srinivasan, Raji
1
Varadarajan, Rajan
1
Venkatesan, Rajkumar
1
Wathieu, Luc
1
Zaltman, Gerald
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Legends in marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
17
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1
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Marketing communication
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235079
Saved in:
8
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
9
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
10
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
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