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~isPartOf:"Lehrbuch"
~isPartOf:"Manufacturing & service operations management : M & SOM"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Productivity"
~subject:"Theorie"
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Lehrbuch
Manufacturing & service operations management : M & SOM
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
17
SpringerLink / Bücher
13
Springer eBook Collection / Business and Economics
8
Discussion paper / Centre for Economic Policy Research
7
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7
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7
International journal of production economics
7
Beiträge zum Produkt-Marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
The PDMA handbook of new product development
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
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4
Faculty & research / Insead : working paper series
3
International journal of industrial organization
3
Journal of business economics : JBE
3
Journal of economics & management strategy : JEMS
3
Journal of the Academy of Marketing Science
3
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3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
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3
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International journal of product lifecycle management : IJPLM
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2
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2
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2
Lernen leichter gemacht
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
2
Marketing-mix strategies - product strategy and promotion strategy
2
McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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1
Handelsmarkenmanagement : Grundlagen - Strategien - Umsetzung
Schwertfeger, Marko
-
2017
Persistent link: https://www.econbiz.de/10011534189
Saved in:
2
The value of product variety when selling to strategic customers
Parlatürk, Ali K.
- In:
Manufacturing & service operations management : M & SOM
14
(
2012
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10009575889
Saved in:
3
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522512
Saved in:
4
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515721
Saved in:
5
Mass customization vs. mass production: variety and price competition
Alptekinoğlu, Aydın
;
Corbett, Charles J.
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003733716
Saved in:
6
On the choice-based linear programming model for network revenue management
Liu, Qian
;
Van Ryzin, Garrett
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
2
,
pp. 288-310
Persistent link: https://www.econbiz.de/10003733735
Saved in:
7
Praxisorientiertes Marketing : Grundlagen, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2008
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003583040
Saved in:
8
Produktions- und Logistikmanagement : Planung und Gestaltung von Wertschöpfungsprozessen
Haasis, Hans-Dietrich
-
2008
-
1. Auflage
Persistent link: https://www.econbiz.de/10014006160
Saved in:
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