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~isPartOf:"Lehrbuch"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Marketing theory"
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Brand image
Consumer behaviour
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Lehrbuch
The journal of brand management : an international journal
Journal of business research : JBR
85
Journal of retailing and consumer services
47
Journal of marketing management : MM
42
Journal of marketing communications
41
European journal of marketing : EJM
33
Industrial marketing management : the international journal for industrial and high-tech firms
33
SpringerLink / Bücher
33
Journal of marketing
31
Journal of the Academy of Marketing Science
30
The journal of product & brand management
30
Journal of strategic marketing
26
Asia Pacific journal of marketing and logistics
22
Journal of retailing
20
Business horizons
19
Journal of Islamic marketing : JIMA
19
Psychology & marketing
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Marketing intelligence & planning
18
The journal of consumer marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
The marketing review
16
AMS review : official publication of the Academy of Marketing Science
15
International journal of internet marketing and advertising : IJIMA
15
Marketing : ZFP ; journal of research and management
14
Springer eBook Collection
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The journal of business & industrial marketing
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Journal of marketing research : JMR
13
Faculty & research / Insead : working paper series
12
Gabler Edition Wissenschaft
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of marketing theory and practice
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International marketing review
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ECONIS (ZBW)
41
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1
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
3
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
4
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
5
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
6
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
7
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
8
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
9
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
10
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
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