Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Evandro Luiz Lopes, Ricardo Teixeira Veiga
| Year of publication: |
2019
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|---|---|
| Authors: | Lopes, Evandro Luiz ; Veiga, Ricardo Teixeira |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 5, p. 550-566
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| Subject: | Eco-efficient products | Promotional communication strategies | Regulatory focus | Experiment | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbung | Advertising | USA | United States | Öko-Produkt | Sustainable product | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00150-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060165