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Customer value
Beziehungsmarketing
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Business-to-Business-Marketing
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Kreutzer, Ralf T.
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Siegert, Michael
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Lehrbuch
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
International journal of hospitality management
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Handbook of research on customer equity in marketing
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Journal of marketing
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Journal of strategic marketing
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The journal of services marketing
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Gabler Edition Wissenschaft
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Journal of service research : JSR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of business & industrial marketing
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The service industries journal
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Journal of creating value
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of service management
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Journal of marketing research : JMR
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The journal of product & brand management
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International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technological forecasting & social change : an international journal
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Business horizons
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Tourism management : research, policies, practice
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European management journal
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International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
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Management decision : MD
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Marketing theory
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Service business
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Springer eBook Collection / Business and Economics
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The TQM journal : the international review of organizational improvement
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Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
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