Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Ralf T. Kreutzer. Mit einem Beitr. von Michael Siegert
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Kreutzer, Ralf T. |
| Other Persons: | Siegert, Michael (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Direktmarketing | Direct marketing | Kundenwert | Customer value | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Werbebeschränkung | Advertising regulation | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XXIV, 393 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 357 - 368 Erscheint: 1. Juli 2008 |
| ISBN: | 3-8349-0574-7 ; 978-3-8349-0574-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003516914