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~isPartOf:"Leveraging computer-mediated marketing environments"
~isPartOf:"WEB 2.0 : Hype oder Substanz?"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Leveraging computer-mediated marketing environments
WEB 2.0 : Hype oder Substanz?
Contemporary issues in social media marketing
6
Handbook of social media management : value chain and business models in changing media markets
5
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Kundenintegration 2.0
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Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
3
Organizations and social networking : utilizing social media to engage consumers
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Social media in strategic management
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Analyzing the strategic role of social networking in firm growth and productivity
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Branding and sustainable competitive advantage : building virtual presence
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Business organizations and collaborative web : practices, strategies and patterns
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Crowdfunding for sustainable entrepreneurship and innovation
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital advertising : theory and research
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E-retailing challenges and opportunities in the global marketplace
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Exploring the rise of fandom in contemporary consumer culture
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I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
2
Web 2.0-Anwendungen zur Informationsgewinnung von Unternehmen : Nutzungsmöglichkeiten für Marktforschung, Innovationsmanagement und CRM
2
21st century management ; 2
1
A Research Agenda for Service Marketing
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Advanced technologies management for retailing : frameworks and cases
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bridging the gap between advertising academia and practice
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Business horizons
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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The dynamics of social media and value co-creation
Sahni, Kamna
;
Appiah, Kenneth
- In:
Leveraging computer-mediated marketing environments
,
(pp. 22-42)
.
2019
Persistent link: https://www.econbiz.de/10011971229
Saved in:
2
User-generated content and consumer brand engagement
Naem, Muhammad
;
Okafor, Sebastian
- In:
Leveraging computer-mediated marketing environments
,
(pp. 193-220)
.
2019
Persistent link: https://www.econbiz.de/10011971320
Saved in:
3
Potenziale des Web 2.0 im Innovations-, Marketing- und Kommunikationsmanagement
Drüner, Marc
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 1-12)
.
2008
Persistent link: https://www.econbiz.de/10003784616
Saved in:
4
Wie Kunden zu Koproduzenten werden : neue Entwicklungen in Open Innovation und Mass Customization
Piller, Frank P.
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 39-48)
.
2008
Persistent link: https://www.econbiz.de/10003784625
Saved in:
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