User-generated content and consumer brand engagement
Year of publication: |
2019
|
---|---|
Authors: | Naem, Muhammad ; Okafor, Sebastian |
Published in: |
Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-7344-9. - 2019, p. 193-220
|
Subject: | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing | Markenartikel | Brand |
-
De Vries, Natalie Jane, (2014)
-
Customer brand co-creation : a conceptual model
France, Cassandra, (2015)
-
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai, (2022)
- More ...
-
Online service failure and recovery strategies : examining the influences of user-generated content
Ayertey, Samuel, (2021)
-
Exploring the relationship between social media and social influence
Usman, Ali, (2019)
-
Customer-brand interactions and service failure recovery
Ayertey, Samuel, (2024)
- More ...