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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
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Brand management
39
Markenführung
39
Brand image
28
Markenimage
28
Theorie
12
Theory
12
Deutschland
9
Germany
9
Beziehungsmarketing
8
Relationship marketing
8
Internet marketing
7
Online-Marketing
7
HR marketing
6
Personalmarketing
6
Bibliometrics
4
Bibliometrie
4
Brand architecture
4
Consumer behaviour
4
Customer value
4
International marketing
4
Internationales Marketing
4
Konsumentenverhalten
4
Kundenwert
4
Markenarchitektur
4
Marketing theory
4
Marketingtheorie
4
Social Web
4
Social web
4
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3
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3
Marketingmanagement
3
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3
Shareholder Value
3
Shareholder value
3
Advertising effects
2
Austauschtheorie
2
Automotive industry
2
B-to-B-Marketing
2
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2
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2
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48
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Arbeitspapier
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Graue Literatur
34
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34
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1
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German
47
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1
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Burmann, Christoph
36
Blinda, Lars
5
Hundacker, Stefan
2
Kanitz, Christopher
2
Maloney, Philip
2
Schallehn, Mike
2
Stolle, Wulf
2
Adomeit, Malte
1
Becker, Christian
1
Boch, Sonja
1
Dunker, Nina
1
Eilers, Daniela
1
Halaszovich, Tilo F.
1
Heemann, Jochen
1
Hemmann, Frank
1
Hierneis, Günter
1
Hunadacker, Stefan
1
Jacobs, Marco
1
Jentschke, Mirjam
1
Jost-Benz, Marc
1
Kiefel, Nicola
1
Kohtes, Robert
1
Kranz, Marcel
1
Krause, Juliane
1
Krol, David
1
Krugmann, Dennis
1
Kullmann, Mathias
1
Kupka, Tina
1
Müller, Kai
1
Nitschke, Axel
1
Pannenbäcker, Verena
1
Reuschel, Sven
1
Scheuermann, Mirjam
1
Spickschen, Jan
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Stichnoth, Fabian
1
Strenzke, Jan-Hendrik
1
Trau, Frank-Michael
1
Warwitz, Claudius
1
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1
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
People management : the magazine for professionals in personnel, training and development
10,302
Management science : journal of the Institute for Operations Research and the Management Sciences
9,884
SpringerLink / Bücher
8,973
Management Science
7,614
Energy conversion and management : ECM
6,139
Arbeit und Arbeitsrecht : AuA ; die Zeitschrift für das Personal-Management
6,078
Tourism management : research, policies, practice
5,804
Pulp and paper : the production and management journal of the North American pulp and paper industry
5,787
Management accounting
5,514
PM network : the professional magazine of the Project Management Institute
5,493
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
5,487
HRMagazine : on human resource management
5,474
MPRA Paper
5,016
Personal : Zeitschrift für Human Resource Management
4,926
Paper film foil converter : a production and management magazine
4,832
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Management today
4,534
Journal of business research : JBR
4,350
Leisure management
4,350
ULB Institutional Repository
4,246
The international journal of human resource management
4,052
European journal of operational research : EJOR
4,003
Sales & marketing management
3,981
International journal of production research
3,862
Operations research, Management science : OR MS ; the international literature digest
3,831
International journal of technology management : IJTM
3,798
NBER working paper series
3,780
Research policy : policy, management and economic studies of science, technology and innovation
3,741
Springer eBook Collection
3,713
International journal of production economics
3,710
Omega : the international journal of management science
3,702
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3,640
Agricultural Water Management
3,616
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3,506
Other publications TiSEM
3,431
Academy of Management journal : AMJ
3,430
International journal of project management : the journal of The International Project Management Association
3,425
Management decision : MD
3,403
Journal of business ethics : JOBE
3,392
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ECONIS (ZBW)
48
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1
Markenorientiertes HR-
Management
als Instrument der innengerichteten Markenführung
Burmann, Christoph
;
Krol, David
-
2018
Persistent link: https://www.econbiz.de/10011870303
Saved in:
2
Brand Equity
Management
vs. Customer Equity
Management
? : Zur Integration zweier Managementkonzepte
Burmann, Christoph
;
Jost-Benz, Marc
-
2005
Persistent link: https://www.econbiz.de/10003260830
Saved in:
3
Interkulturelles
Management
und seine Vernetzung mit identitätsbasierter Markenführung
Hierneis, Günter
-
2008
Persistent link: https://www.econbiz.de/10009665208
Saved in:
4
Customer Equity
Management
in kontinuierlichen Dienstleistungen
Burmann, Christoph
;
Hunadacker, Stefan
-
2005
Persistent link: https://www.econbiz.de/10003260826
Saved in:
5
Customer Equity
Management
: Modellkonzeption zur wertorientierten Gestaltung des Beziehungsmarketings
Burmann, Christoph
;
Hundacker, Stefan
-
2003
Persistent link: https://www.econbiz.de/10002195752
Saved in:
6
Customer Equity
Management
bei kontinuierlichen Dienstleistungen : eine empirische Anwendung
Burmann, Christoph
;
Hundacker, Stefan
-
2003
Persistent link: https://www.econbiz.de/10002195763
Saved in:
7
The role of the origin in international brand
management
Strenzke, Jan-Hendrik
-
2003
Persistent link: https://www.econbiz.de/10002195796
Saved in:
8
Einflussfaktoren auf die Konsumentenakzeptanz von Location-Aware-Advertisingmit personalisierter Ansprache
Burmann, Christoph
;
Warwitz, Claudius
-
2014
Persistent link: https://www.econbiz.de/10010258322
Saved in:
9
Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph
;
Adomeit, Malte
-
2018
Persistent link: https://www.econbiz.de/10011910870
Saved in:
10
Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten
Westphal, Oliver
-
2010
Persistent link: https://www.econbiz.de/10009665192
Saved in:
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