//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Celebrity endorsement"
~subject:"Digitization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Wahrnehmungspsychologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
Digitization
Perception
14
Wahrnehmung
14
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Product design
4
Produktgestaltung
4
Brand
3
Markenartikel
3
Digitalisierung
2
Measurement
2
Messung
2
Advertising effects
1
Anforderungsprofil
1
Arbeitsgruppe
1
Arts
1
Attention structure
1
Attention-based view
1
Atypicality
1
Ausländische Tochtergesellschaft
1
Australia
1
Australien
1
Bewertung
1
Biomorphic visual identity
1
Biomorphism
1
Brand extension
1
Brand perception
1
Celebrity-Werbung
1
Cognition
1
Comparison
1
Corporate culture
1
Corporate headquarters
1
Digital transformation
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Borges, Adilson
1
Burcharth, Ana Luiza de Araújo
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
Felix, Reto
1
Fernandes, Erik
1
Malhotra, Naresh K.
1
Mishra, Abhishek
1
more ...
less ...
Published in...
All
Long range planning : LRP ; international journal of strategic management
The journal of brand management : an international journal
Springer eBook Collection
2
Discussion paper
1
European management journal
1
Finance research letters
1
International journal of business excellence : IJBEX
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Palgrave pivot
1
Sachbuch
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why traditional firms from the same industry reject digital transformation : structural constraints of perception and attention
Fernandes, Erik
;
Burcharth, Ana Luiza de Araújo
- In:
Long range planning : LRP ; international journal of …
57
(
2024
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014529431
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->