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~isPartOf:"Lund studies in economics and management"
~language:"eng"
~subject:"Befragung"
~subject:"Theory"
~type_genre:"Fallstudie"
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The mechanism of market driving with a corporate brand : the case of a global retailer
Tarnovskaya, Veronika
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2007
Persistent link: https://www.econbiz.de/10003642873
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