The mechanism of market driving with a corporate brand : the case of a global retailer
Veronika Tarnovskaya
| Year of publication: |
2007
|
|---|---|
| Authors: | Tarnovskaya, Veronika |
| Publisher: |
Lund : Lund Business Pr. |
| Subject: | IKEA of Sweden <Älmhult> | Markenführung | Brand management | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Theorie | Theory | Befragung | Interview | Möbelhandel | Furniture retailing | Schweden | Sweden |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 371 S. |
|---|---|
| Series: | Lund studies in economics and management. - Lund, ISSN 0284-5075, ZDB-ID 1119135-1. - Vol. 95 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Lund, Univ., Diss., 2007 |
| ISBN: | 978-91-85113-18-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003642873