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~isPartOf:"Luxury marketing : a challenge for theory and practice"
~person:"Hennigs, Nadine"
~subject:"Germany"
~type_genre:"Aufsatz im Buch"
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Luxury marketing : a challenge for theory and practice
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
2
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
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