Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Christiane Klarmann; Klaus-Peter Wiedmann; Nadine Hennigs
| Year of publication: |
2013
|
|---|---|
| Authors: | Klarmann, Christiane ; Wiedmann, Klaus-Peter ; Hennigs, Nadine |
| Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 261-277
|
| Subject: | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009667672