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~isPartOf:"MIS quarterly"
~subject:"Online-Handel"
~subject:"Viral marketing"
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Online-Handel
Viral marketing
Consumer behaviour
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Online retailing
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Personalisierung
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MIS quarterly
Journal of business research : JBR
19
Information systems research : ISR
18
Electronic commerce research
17
Journal of management information systems : JMIS
17
Tourism management : research, policies, practice
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of hospitality management
13
Journal of retailing and consumer services
13
International journal of business information systems : IJBIS
9
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of electronic commerce research : JECR
7
Journal of internet commerce
7
Journal of retailing
7
Electronic commerce research and applications
6
International journal of electronic commerce : IJEC
6
International journal of internet marketing and advertising : IJIMA
6
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
Electronic markets : the international journal on networked business
5
Faculty & research / Insead : working paper series
5
Information systems and e-business management : ISeB
5
Journal of hospitality marketing & management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management information systems : mis quarterly
5
Cogent business & management
4
European journal of operational research : EJOR
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of international consumer marketing
4
Journal of marketing communications
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Journal of organizational computing and electronic commerce
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Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
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Psychology & marketing
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SpringerLink / Bücher
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Tourism management perspectives : TMP
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International journal of market research
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International journal of production economics
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ECONIS (ZBW)
4
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1
Taming the complexity in search matching : two-sided recommender systems on digital platforms
Malgonde, Onkar
;
Zhang, He
;
Padmanabhan, Balaji
; …
- In:
MIS quarterly
44
(
2020
)
1
,
pp. 48-84
Persistent link: https://www.econbiz.de/10012203888
Saved in:
2
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
3
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
4
Informative role of recommender systems in electronic marketplaces : a boon or a vane for competing sellers
Li, Lusi
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1957-1985
Persistent link: https://www.econbiz.de/10012404011
Saved in:
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