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~isPartOf:"MSI reports : working paper series"
~isPartOf:"Universia business review : UBR"
~person:"Jiménez, Nadia"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Customer experience
1
Customer profitability
1
Customer satisfaction
1
Customer value
1
Digital channels
1
Digitalisierung
1
Digitization
1
Distribution channel
1
Electronic Banking
1
Electronic banking
1
Internet marketing
1
Kundenwert
1
Kundenzufriedenheit
1
Mobile banking
1
Omni-channel customer management
1
Online-Marketing
1
Personal banking
1
Privatkundengeschäft
1
Spain
1
Spanien
1
Touchpoints
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Vertriebsweg
1
customer description
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multichannel
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Jiménez, Nadia
Verhoef, Peter C.
Bolton, Ruth N.
2
Lemon, Katherine N.
2
Arroniz, Iñigo
1
Bitner, Mary Jo
1
Bone, Sterling A.
1
Bramlett, Matthew D.
1
Campos, Tontxu
1
DeTienne, Kristen Bell
1
Dellaert, Benedict G. C.
1
Dholakia, Utpal M.
1
Donthu, Naveen
1
Drèze, Xavier
1
Godfrey, Andrea L.
1
Grewal, Dhruv
1
Liljenquist, Katie A.
1
Melero, Iguácel
1
Mende, Martin
1
Money, R. Bruce
1
Morwitz, Vicki G.
1
Narvaiza, Lorena
1
Neslin, Scott A.
1
Nunes, Joseph C.
1
Porter, Constanze Elise
1
Prodanova, Jana
1
Ruiz de Olano, David
1
San-Martín, Sonia
1
Seiders, Kathleen
1
Sesé, F. Javier
1
Stremersch, Stefan
1
Voss, Glenn B.
1
Vroomen, Björn
1
Westbrook, Robert A.
1
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MSI reports : working paper series
Universia business review : UBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
ERIM report series research in management
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Tinbergen Institute research series
1
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ECONIS (ZBW)
3
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
2
The present and the future of m-banking according to Spanish bank customers
Prodanova, Jana
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Universia business review : UBR
(
2015
)
46
,
pp. 94-117
Persistent link: https://www.econbiz.de/10011675275
Saved in:
3
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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