Multichannel customer management : understanding research shopping ; report No. 06-126
Year of publication: |
2006
|
---|---|
Authors: | Verhoef, Peter C. ; Neslin, Scott A. ; Vroomen, Björn |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 4, p. 101-126
|
Subject: | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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