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~isPartOf:"MSI reports : working paper series"
~isPartOf:"Universia business review : UBR"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Konsumentenverhalten
Consumer behaviour
2
Relationship marketing
2
Customer experience
1
Customer profitability
1
Customer satisfaction
1
Customer value
1
Digital channels
1
Digitalisierung
1
Digitization
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Distribution channel
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Internet marketing
1
Kundenwert
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Kundenzufriedenheit
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Omni-channel customer management
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Verhoef, Peter C.
Grewal, Dhruv
4
Bell, David R.
3
Pauwels, Koen
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Berger, Jonah
2
Bolton, Ruth N.
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Boztuğ, Yasemin
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Corsten, Daniel
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Heitmann, Mark
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Knox, George
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Lemon, Katherine N.
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Libai, Barak
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Mizik, Natalie
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Muller, Eitan
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Neslin, Scott A.
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Nunes, Joseph C.
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Reutterer, Thomas
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Roggeveen, Anne L.
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Seiders, Kathleen
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Srinivasan, Shuba
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Stremersch, Stefan
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Vanhuele, Marc
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Voss, Glenn B.
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Ailawadi, Kusum
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Alexander, David L.
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MSI reports : working paper series
Universia business review : UBR
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Econometric Institute research papers
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Research series / Erasmus Universiteit Rotterdam
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Tinbergen Institute research series
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ECONIS (ZBW)
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
2
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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