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~isPartOf:"MSI reports : working paper series"
~person:"Fournier, Susan"
~person:"Kernstock, Joachim"
~subject:"Markenführung"
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Markenführung
Brand management
1
Empirical method
1
Empirische Methode
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Geschäftswert
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Goodwill
1
Shareholder Value
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Shareholder value
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Fournier, Susan
Kernstock, Joachim
Agarwal, Manoj Kumar
1
Avery, Jill
1
Batra, Rajeev
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Bei, Lien-ti
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Bertini, Marco
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Chien, Yung-Hsin
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Hsu, Liwu
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MSI reports : working paper series
The journal of brand management : an international journal
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
SpringerLink / Bücher
4
Brand management ; Vol. 2
2
Harvard business review : HBR
2
Journal of Brand Management: Advanced Collections
2
Springer eBook Collection / Business and Management
2
Boston University School of Management Research Paper
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of brand management / advanced collections
1
Journal of brand management: advanced collections
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
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Strong brands, strong relationships
1
The journal of asset management
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Unternehmertum im Tourismus : Führen mit Erneuerungen
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Working paper / Harvard Business School, Division of Research
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Working paper series / Center for Responsible Business, University of California
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How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
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