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~isPartOf:"MSI reports : working paper series"
~person:"Georgi, Dominik"
~person:"Sheth, Jagdish N."
~person:"Verhoef, Peter C."
~source:"econis"
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Georgi, Dominik
Sheth, Jagdish N.
Verhoef, Peter C.
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MSI reports : working paper series
Legends in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of retailing
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Journal of the Academy of Marketing Science
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ERIM report series research in management
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Journal of marketing
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Journal of retailing and consumer services
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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European management journal
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Handbook of relationship marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing : ZFP ; journal of research and management
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Basler Schriften zum Marketing
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Customer engagement : contemporary issues and challenges
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Foundations and trends in marketing : FTMKT
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of global supply chain management
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Handbook of research on customer equity in marketing
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Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of creating value
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of service management
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Journal of strategic marketing
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Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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