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Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
9
Konsumentenverhalten
9
Customer satisfaction
3
Customer value
3
Kundenwert
3
Kundenzufriedenheit
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Confidence
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Corporate culture
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Dienstleistungsqualität
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Empirical method
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Empirische Methode
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Marketing theory
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Marketingmanagement
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Service quality
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Unternehmenskultur
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Vertrauen
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Advertising effects
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Beschwerdemanagement
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Bewertung
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Brand management
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Complaint management
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Consumers
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Correlation
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Customer acquisition
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Customer integration
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Customers
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Distribution channel
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Einzelhandel
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Emotion
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Feldforschung
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Field research
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Firm performance
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English
19
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Kumar, V.
3
Bolton, Ruth N.
2
Grewal, Dhruv
2
Lemon, Katherine N.
2
Venkatesan, Rajkumar
2
Barwise, Patrick
1
Bijmolt, Tammo H. A.
1
Bitner, Mary Jo
1
Bohling, Timothy
1
Bone, Sterling A.
1
Bramlett, Matthew D.
1
Celsi, Mary Wolfinbarger
1
Dant, Rajiv P.
1
DeTienne, Kristen Bell
1
Dellaert, Benedict G. C.
1
Dholakia, Utpal M.
1
Donthu, Naveen
1
Drèze, Xavier
1
Evans, Kenneth R.
1
Gilly, Mary C.
1
Godfrey, Andrea L.
1
Hanssens, Dominique M.
1
Hoegg, JoAndrea
1
Leenheer, Jorna
1
Lewis, Michael
1
Liljenquist, Katie A.
1
Meehan, Sean A.
1
Mende, Martin
1
Money, R. Bruce
1
Morwitz, Vicki G.
1
Neslin, Scott A.
1
Nunes, Joseph C.
1
Palmatier, Robert W.
1
Porter, Constanze Elise
1
Ramani, Girish
1
Seiders, Kathleen
1
Smit, Willem
1
Stremersch, Stefan
1
Vandenbosch, Mark B.
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Verhoef, Peter C.
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MSI reports : working paper series
Journal of business research : JBR
631
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
19
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1
Customer
relationship
management
in virtual communities
Porter, Constanze Elise
;
Donthu, Naveen
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
Saved in:
2
No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael
;
Whitler, Kimberly
;
Hoegg, JoAndrea
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 119-146
Persistent link: https://www.econbiz.de/10003960993
Saved in:
3
Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
Saved in:
4
Fishing for compliments and complaints : the influence of solicited customer feedback and company acknowledgment on customer attitudes and intentions
Bone, Sterling A.
;
Lemon, Katherine N.
;
Liljenquist, …
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 51-75
Persistent link: https://www.econbiz.de/10003950188
Saved in:
5
The effect of service experiences over time on a supplier's retention of business customers ; Report No. 04-119
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Bramlett, Matthew D.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 48-71
Persistent link: https://www.econbiz.de/10002707976
Saved in:
6
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
7
The impact of organizational values on the effectiveness of market-oriented behaviors
Meehan, Sean A.
;
Barwise, Patrick
;
Vandenbosch, Mark B.
; …
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 105-130
Persistent link: https://www.econbiz.de/10003579957
Saved in:
8
Interaction orientation : the new measure of marketing capabilities
Kumar, V.
;
Ramani, Girish
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
Saved in:
9
Lifetime value predicition at early customer relationship stages ; Report No. 06-112
Wangenheim, Florian von
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10003346494
Saved in:
10
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
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