Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Year of publication: |
2009
|
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Authors: | Mende, Martin ; Bolton, Ruth N. ; Bitner, Mary Jo |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 3, p. 23-49
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method |
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